Although the author of this well-known quote is unknown, we instantly realise the truth in these words when we face the ever-changing world politics and ups and downs of the international and domestic economies.

You can't control everything but in business you know you can not afford to leave things to chance - you have to seize the moment, take control of your business and seek opportunities to ensure your sales force to turn leads into sales.

Your organisation must be able to use lead information it gathers from various channels including web, e-mail, phone, fax, SMS, point-of-sale etc, advantageously and to its fullest extreme, and to follow through with multi-channel sales strategies that result in wins.

EFFICIENCY Sales Management is a group of modules bundled to assist your organisation in managing the entire sales process, from lead capture through the closing. EFFICIENCY Sales Management delivers a powerful single view of prospects or customers plus the complete picture and products knowledge, special pricing, marketing and competitor information.

EFFICIENCY's Workflow module moves your sales team through the sales process; guiding them through proven best practices to suit your products, environment and marketing strategies.

The complete integration of Sales Management functions and all the other modules of EFFICIENCY enable your organisation to identify and establish existing clients and prospects needs in real-time. Leads and cross selling opportunities can be routed automatically to the representatives or channel partners most qualified to handle them, and the real-time updating of contact and activity information keeps everyone who deals with the case informed. The powerful reporting and analysis tools built into EFFICIENCY enables the users to identify, analyse and control each and every phase of the sales process effectively. The real time integration of each sales activity to the Campaign Management module allows the end-to-end and multi-tier control of the sales process within the related marketing campaign. Typical reports and analysis options are shown on the Analytics page.