High cost of postage and printing can make sending information through the mail expensive. Sending it out cold, to an unknown recipients is usually wasteful; it is not until the response comes that a company can gauge which of the recipients were likely to be interested your offer in the first place.

EFFICIENCY Mail Marketing Management provides an effective way of sending information to your existing customers, clients, prospects and suppliers by bulk mail or bulk e-mail not only for the Campaign and Marketing tasks but also for any other requirements.

Complete and seamless integration of the Mail Marketing Management with other EFFICIENCY modules provide the following benefits to your enterprise:

• Repetitive tasks are automated and reorganised. These include targeting, call scheduling, scripting, fulfilment of requests or orders, letter writing and dispatch, mail merging, recording response, reporting, generating proposals and bids, entering orders;

• Streamline marketing operations with improved work practices and profitability. Creating, merging, cleansing and maintaining mail lists, bulk mail and e-mail shots, multi item literature enclosures, follow up lists, direct access to standard form letters and on-line integration with all major office packages.

• Pre-campaign marketing data collection and analysis is enhanced by automated data collection and central access to all contact and business data;

• Extensive functionality to create a mailing list from unlimited selection criterion. Once the list is generated, the user can use the Filter and the Sort functions to tailor the list even further;

• Flexibility to produce a variety of lists in any file format, so that third party organisations, such as mailing houses can process the list. The same list may be used to print labels or do a mail merge in your organisations own word processor;

• Dynamically created activity and a set of follow up records for mail shots;

• Greater marketing opportunities as the mail merge function in EFFICIENCY is much more than just printing the name and the addresses. Any data from the EFFICIENCY database can be used as the selection criteria as well as the values being printed on the letters and documents;

• Multi Tier and Multi Wave Bulk Email Campaigns are prepared in the mail marketing management and executed automatically by the Task Manager and recording in the activity manager; and

• Multi Tier and Multi Wave Bulk SMS Campaigns are prepared and executed automatically in the mail marketing management by the Task Manager and recording in the activity manager.

Related Modules:
• Campaign Management
• Document Management