EFFICIENCY's Campaign Management enables your organisation to maximise the value of every B2C and B2B relationship, transaction and interaction.

Customer, prospect, market, supplier, competitor, service and product information and interactions across all communication channels are integrated and analysed in real time..

From market research and analysis, to generating mailing lists for conventional mail or e-mail as a result of the research analysis; organising a media schedule with Campaign Management, controlling target markets, actuals against targets or estimating campaign expenses; from creating kits to monitoring your effectiveness...

EFFICIENCY Campaign and Marketing module simplifies the most complex marketing tasks.

Campaign Management is a powerful and sophisticated multi-tier, multi-channel and multi-wave tool for planning, executing and analysing campaigns and marketing decisions based on the data obtained from marketing, sales and customer service activities and interactions seamlessly integrated to each other.

Use Campaign Management to plan and execute detailed acquisition, retention, cross-sell, up-sell, customer service, plant life extension, competitor activities and other campaigns. Multi-level standard budget, history, performance and exception reporting and enquiry as well as extensive data-mining capabilities enable you to effectively focus your efforts to maximise your reach, increase revenue, increase customer retention rate and achieve critical business goals. more...

Where marketing operations are streamlined, pre-campaign marketing research and analysis, composing mailing lists, repetitive tasks are automated and reorganised, mailing lists are saved, reused or re-generated. more...

Where you can maintain the records of any type, store graphics, create kits, maintain inventory levels and supplier, cost and stock availability and customise catalogues and price lists. more...