Campaign Management

EFFICIENCY's Campaign Management enables your organisation to maximise the value of every B2C and B2B relationship, transaction and interaction. Customer, prospect, market, supplier, competitor, service and product information and interactions across all communication channels are integrated and analysed in real time.

Campaign Management is a powerful and sophisticated multi-tier, multi-channel and multi-wave tool for planning, executing and analysing campaigns and marketing decisions based on the data obtained from marketing, sales and customer service activities and interactions seamlessly integrated to each other.

Use Campaign Management to plan and execute detailed acquisition, retention, cross-sell, up-sell, customer service, plant life extension, competitor activities and other campaigns. Multi-level standard budget, history, performance and exception reporting and enquiry as well as extensive data-mining capabilities enable you to effectively focus your efforts to maximise your reach, increase revenue, increase customer retention rate and achieve critical business goals.

The seamless integration of EFFICIENCY's Campaign and Marketing Management to the entire business operation allows the users to share the critical information and their immediate or long-term impact on their departments, products, services and management decisions.

The flexibility in defining the target markets, media, product and service mix, budgets, real time actual results and the ability to automate campaigns at multi-levels and -channels (email, sms, direct mail, telemarketing, direct sales, service, or web access) allows for effective, coordinated communications all campaigns and across all customer, staff and product interaction points.

Related Modules:
• Mail Marketing
• Document Management