Marketing is the method used to increase the enterprises sales and services market share.

The market can be divided in four sections to define the interaction between it and your organisation.

Existing and potential contacts will always be in one of these quarters. Your marketing activities aim to create and maintain 'awareness' of your organisation, products and services, to be able to locate contacts with possible interests (suspects), to qualify prospects from suspects and to convert prospects into customers.

Once a customer is created, similar but more focused sales and marketing activities continue to manage opportunities within the customer base. More importantly, the focus shifts to customer retention by providing them with superior service and benefits.

EFFICIENCY is a powerful, flexible and fully integrated marketing, sales and customer service tool such as Contact and Client Management, Campaign Management, Mail Marketing, Call Centre, Product Management, Sales Management and Customer Service Management as part of its COMPLETE BUSINESS and CLIENT Management concept. It enables you to better manage the market and expand your market share.

Thanks to EFFICIENCY's information architecture, which allows for an extremely high degree of flexibility throughout the system, as well as collaborative capabilities with external data sources, users easily enquire, report and analyse the entire business transactions and interactions with all elements of the Market in real time.